Beijing International Wine & Spirits Exhibition 2026
Beijing International imported Food and Agricultural Products Exhibition 2026
Show Time:Nov. 08-10, 2026
Show Venue:China International Exhibition Center – Beijing
Show Topic:New Consumption, Shared Global Cuisine and Wine Together
Exhibition Background
As one of the most professional procurement fairs for the import and export of alcoholic beverages in China, Beijing International Wine & Spirits Exhibition (hereinafter referred to as SUPERWINE) has successfully been held dozens of times across the country. The cumulative exhibition area has exceeded hundreds of thousands of square meters, attracted thousands of excellent suppliers from over 40 countries and regions around the world bringing alcoholic products to participate, which has accumulated resources of hundreds of thousands of excellent suppliers and buyers at home and abroad. During its operation, SUPERWINE has respectively received strongly support and active participation from domestic and foreign competent authorities, IFSP, Comite Champagne(CVIC), COGNAC, Mexico Tequila Association, Hong Kong Wine Merchants‘ Chamber of Commerce as well as embassies and consulates from various countries and relevant industry organizations. Meanwhile, the fair has also attracted the attention of overseas organizations such as France, Germany, Italy, Spain, Chile, South Africa, the United States, Argentina, Portugal and Australia to participate in the forms of National pavilions. More and more international industry associations expect to leverage SUPERWINE as a display window and trading platform to introduce more high-quality wines and spirits to China, aiming to capture a larger market share and meet the huge consumer demand in China. To better establish a platform for domestic and foreign beverage companies to showcase and deepen cooperation, and explore marketing channels, Kunspire Enrichment Consulting Beijing Co., Ltd. together with relevant competent authorities and industry associations, plans to hold the “2026 Beijing International Wine and Spirits Exhibition” at the China International Exhibition Center in Beijing from November 8th to 10th, 2026. SUPERWINE will be an unmissable procurement event for imported wines and spirits in China, dedicated to providing a green channel and cooperation platform to assist foreign wine and spirits companies in expanding the Chinese market. Relying on the advantage of Beijing as the capital of China and the political and cultural center, with a large consumer market and strong policy support and is a major hub for imported food, SUPERWINE is committed to helping domestic and international beverage companies establish their brand image during the event, expand into the central China market, achieve their sales goals, and acquire the market size of China‘s alcoholic beverage.
Major Exhibits
•Wine: red wine, white wine, rose wine, dry wine, static wine, sweet wine, reinforced wine, strong wine and its service provider(organization) , etc.
•Wine and spirits: champagne, sherry, ice wine, brandy, whiskey, vodka, rum, gin, sake, sparkling wine, agave, health wine, food and drink, etc.
•Traditional and fashionable drinks: white wine, yellow wine, health wine, alcoholic drinks, including beer, cocktails, fruit wine,etc.;
•Alcohol services: alcohol accessories and equipment, alcohol education and training, alcohol service providers (alcohol investment institutions, logistics and transportation service providers, alcohol storage service providers, etc.
•Wine promotion and organization: medals, certificates, wine books, magazines, websites, culture, advertising, gifts, educational institutions and service agencies, etc.
Target Audience
•Wine producers, importers, agents, distributors and wine lovers：More than 300 thousand liquor wholesalers, distributors and retailers, nearly 4,000 four-star hotels, nearly one thousand four-star and above hotels, and nearly 100,000 western restaurants, hypermarkets, duty-free shops, night markets, high-end clubs, etc.
•Wine traders and retailers: importers, dealer, wholesalers, sales representatives, professional retailers, professional super-chain stores, etc.
New e-commerce channels: Internet celebrity live broadcast, new retail, e-commerce, micro-commerce, social e-commerce, community group buying , etc.
•General merchandise stores and ordinary supermarkets: Purchasing centers for GMS and ordinary supermarket, drink purchasing managers, wine sales managers, GMS and ordinary supermarket managers.
•Cafe, hotel and restaurants: Hotels, night clubs and restaurants (catering manager and sommelier), chain restaurants and chain hotels, etc.
•Duty free operation industry: duty free operators, ship tools merchants, duty free shops, airline companies with purchasing centers, cruise and ferry companies with purchasing centers.
•E-Business: Website designers and buyers for wine and spirits, etc.
Booth Reservation
Please reserve the booth of ” SUPERWINE 2026″ immediately. The sooner you reserve, the better your reserved position. Strive for maximum exposure, lead competitors, and open up unlimited business opportunities.
To reserve the booth of “SUPERWINE 2026” or learn more information, please contact:
Tel : (86-21) 6439-6190
E-mail: info@goldenexpo.com.cn
