The rapid growth of China's economy and its large population base have made China the second largest wine market in the world.Besides, the wine imports in China also maintained growth in recent years. According to customs data, in 2017, the wine imports in China has arrived $2.789 billion, an increase of 17.95% ; the total import of wine has arrived 746 million liters, an increase of 16.88% . The average price was about 3.74 US dollars / liter, an increase of 0.91%. With the effect of the first China International Import Expo, the Chinese market continues to open up, the demand is also increasing, and imported wines will have greater development potential. Shanghai is a cluster of imported wines, ranking top three of China’s amount of wine imports and sales Till the end of May, there were 43,264 alcoholic distribution companies in Shanghai, including 9817 wholesalers and 33,447 retailers.
Under the policy of “One belt,one road ”, China's wine market is becoming more and more abundant. More and more foreign brands are optimistic about China’s market and begun to explore the Chinese market. Under this background, the Chinese wine market is expected to catch up with the United States to become the world's largest wine market.
As one of economic, transportation, science & technology, industry, finance and shipping centers in China, Shanghai has the highest economic capacity and consumption level in the country. Shanghai International Wine & Spirits Exhibition (SuperWine) is one of the professional procurement fairs for China's import and export liquor industry. It has been successfully held for dozens of times and has accumulated hundred thousands of outstanding domestic and foreign suppliers and buyers. In order to build a better platform for branding, display and cooperation for domestic and foreign liquor companies, the Golden Commercial and alcoholic drink authorities are scheduled to hold“The 20th Shanghai International Wine and Spirits Exhibition”on May 29-31, 2019 in National Exhibition and Convention Center (Shanghai). This exhibition aims to help domestic and foreign liquor companies to establish a good brand, achieve corporate sales targets and expand the scale of the Chinese wine market.